Every founder faces moments when the path forward is unclear. Should you raise more capital? Pivot your product? Hire that next team member? The difference between thriving and stumbling often comes down to one thing: having guiding principles that anchor every decision.

That’s where the Principled Entrepreneurs Workshop, facilitated by Stanford lecturer and global entrepreneur Jack Fuchs, comes in. This proven framework helps founders clarify their mission, define values, and craft principles that transform leadership and decision-making.

What Is the Principled Entrepreneurs Workshop?

The Principled Entrepreneurs Workshop (PEAK) is a structured experience designed to help entrepreneurs:

  • Define and refine their company mission
  • Identify core values that inspire team culture
  • Translate those values into practical principles for decision-making
  • Apply principles in real-world scenarios with peers

It’s not just theory. Participants walk away with a set of tools they can immediately use to strengthen their leadership and company culture.

“Values and principles are the anchor that protect your highest vision as a founder and your unique dream of success.” – Nicola Corzine, Executive Director, Nasdaq Entrepreneurial Center

Why Principles Are the Entrepreneur’s Secret Advantage

Many entrepreneurs track metrics like revenue, user growth, or runway. Those numbers matter—but they can’t answer the hardest questions. Principles do.
When values are clear, decision-making gets faster, teams align more easily, and companies weather inevitable ups and downs with resilience.

“The crazier things are, the more important it is for a team to have the ‘true north’ that values and principles provide.” – Jack Fuchs

With the PEAK framework, entrepreneurs build their own “true north”—a personalized set of guiding rules that keep them focused and grounded as their business grows.

What You’ll Gain from This Workshop

By joining the Principled Entrepreneurs Workshop, you’ll gain:

  • Clarity: A well-defined mission and value system
  • Confidence: Principles that make tough calls easier
  • Connection: A community of like-minded founders learning alongside you
  • Practical Tools: Worksheets, exercises, and videos that bring values and principles to life

This isn’t just a class—it’s a transformative experience that shapes how you lead your business for years to come.

Ready to Build a Business Anchored in Principles?

If you’re serious about scaling your company with clarity and purpose, the Principled Entrepreneurs Workshop is your next step.

👉 Join the workshop instantly